Privacy Policy

Protecting your privacy is a fundamental priority for betmgm operating under the domain bet-mgm.games. This Privacy Policy explains how we collect, use, and safeguard personal information from all users, including players and other visitors to our website. It applies to all interactions and services provided within the Canadian market. This policy is effective as of June 1, 2025 and reflects applicable Canadian privacy laws and industry standards.

Who We Are

betmgm is operated by a joint venture between MGM Resorts and Entain Plc, holding casino operator licenses valid through 2025, including authorization from the Ontario regulator in Canada. Our headquarters are located in Jersey City, NJ, USA, with regional operations serving Canadian customers.

Legal registration details for Canadian operations are maintained via the Ontario regulatory authority, supporting licensed gaming activity compliant with local law.

For any questions or concerns related to data protection, our Data Protection Officer (DPO) can be contacted via email at not [email protected].

What Personal Data We Collect

betmgm collects a comprehensive range of personal data to provide our casino services securely and efficiently:

Personal Data: Full name, email address, telephone number, and other identification details required for account registration and compliance.
Technical Data: IP address, device information, browser type, and server logs-collected during website usage to ensure security and service operation.
Payment Data: Billing information and transaction details shared with our payment partners to facilitate deposits and withdrawals.
Behavioral Data: User interactions including betting history, clicks, and navigational patterns employed to personalize the gaming experience and detect anomalies.
Cookies and Similar Technologies: Use of session, persistent, and third-party cookies to support functionality, performance analytics, and customized advertising (with consent).

Legal Basis for Processing

betmgm's processing of personal data within Canada is founded on the following legal grounds to ensure full compliance with applicable privacy and gambling regulations:

User Consent: For marketing communications, cookies beyond strictly necessary functionality, and third-party advertising partners.
Contract Fulfillment: To perform the contract of account creation and gaming services, including payments and payout processing.
Legitimate Interests: Applied for fraud prevention, site security, service improvement, and analytical insights, provided these do not override user rights.
Legal Obligations: Compliance with Know Your Customer (KYC), Anti-Money Laundering (AML) laws, and reporting duties mandated by the Ontario regulatory authority and other applicable Canadian laws.

Purpose of Processing

Personal data is processed by betmgm exclusively to ensure integrity and optimal delivery of casino services and regulatory compliance:

Managing and providing player accounts, bets, gaming sessions, and payouts.
Improving website and customer experience through service enhancements and technical maintenance.
Conducting targeted marketing mailings and promotional activities, based on user consent.
Performing data analytics for business intelligence, fraud prevention, security monitoring, and regulatory compliance audits.
Ensuring compliance with legal obligations in the Canadian jurisdiction and managing responsible gaming measures.

Disclosure & Sharing

betmgm maintains strict control over data disclosure and shares personal information only under specific circumstances necessary for service provision and regulatory compliance:

Payment Partners: To process transactions securely and verify payment legitimacy.
Service Providers: Including IT support, analytics, marketing affiliates, and customer service agents bound by confidentiality agreements.
Regulatory Authorities: When lawfully required to disclose information to Ontario and Canadian gaming regulators or law enforcement agencies.
Affiliates and Advertising Networks: Sharing is conducted strictly with user consent, particularly for personalized advertising and marketing purposes.

International Transfers

Data collected by betmgm may be transferred outside Canada to third countries, primarily to the United States, where our headquarters and key partners operate. To safeguard your information during these transfers, robust protection mechanisms are employed:

Standard Contractual Clauses (SCCs) approved by data protection authorities are in place with all data recipients.
Where applicable, compliance with international frameworks such as the EU-U.S. Privacy Shield principles, adapted for Canadian compliance context, is maintained.
All recipients adhere to strict data protection commitments compatible with Canadian privacy law requirements.

Regional Compliance Note: All international data transfers abide by Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), ensuring adequate safeguards.

Data Retention

betmgm retains personal data strictly in accordance with legal requirements and operational needs:

Personal Data: Retained for no more than five years following account closure or the end of business relationship, to comply with regulatory audits and dispute resolution needs.
Technical and Behavioral Data: Retained for periods up to three years for security monitoring and service optimization.
Payment Data: Retained for a minimum of five years as required by Canadian financial and anti-fraud legislation.

Users may request data deletion where processing is no longer necessary, subject to legal retention obligations, such as anti-money laundering auditing and fraud investigations.

Your Rights

Under applicable Canadian privacy laws and betmgm policy, you possess the following rights regarding your personal information:

Access: You may request confirmation and access to your stored personal data.
Correction: You can request rectification of inaccurate or incomplete data.
Deletion: You have the right to request erasure of your personal data, subject to legal retention needs.
Processing Restriction: You may seek to limit the processing of your data in certain circumstances.
Objection: You can object to processing based on legitimate interests, including marketing communications.
Data Portability: Where applicable, receive your personal data in a structured, commonly used format.
Withdrawal of Consent: You may withdraw consent at any time for marketing and cookie use without affecting processing conducted under other legal bases.

Cookies & Tracking Technologies

betmgm uses various cookies and tracking technologies to ensure a seamless and personalized user experience while respecting privacy:

Session Cookies: Temporary cookies needed for basic website functionality, automatically deleted after the browsing session.
Persistent Cookies: Remain on devices for specified durations to remember preferences and facilitate login convenience.
Third-Party Cookies: Employed by analytics and advertising partners exclusively with user consent for performance measurement and promotional targeting.

Users can manage or disable cookies through their browser settings or via internal cookie management tools provided on the bet-mgm.games website, though disabling certain cookies may affect service functionality.

Data Security

betmgm implements comprehensive technical and organizational security measures to protect personal data against unauthorized access, loss, or misuse:

Encryption via SSL protocols for data transmission and secure storage.
Strict access controls and authentication procedures limiting data access to authorized personnel only.
Regular security audits and penetration testing to identify and mitigate vulnerabilities.
Mandatory staff training on data protection and regulatory compliance.
Incident response plans to promptly address and remediate any security breaches.

Complaints & Contacts

For any inquiries or concerns regarding your data privacy or this Privacy Policy, users may contact betmgm's Data Protection Officer at not [email protected].

If you believe your data protection rights have been violated or have complaints about our processing activities, you may submit a complaint via this contact. You also retain the right to lodge complaints with the relevant Canadian privacy supervisory authorities, including the Office of the Privacy Commissioner of Canada.

Updates

betmgm may update this Privacy Policy to reflect changes in legal requirements or service practices. Any material updates will be communicated through notices on the bet-mgm.games website and, where appropriate, via direct notification to users. The date of this Privacy Policy's last revision is indicated as June 1, 2025.